How To Target Your Alerts: Setting Up Groups And Using Geofencing

An emergency notification system can transform the way you reach your employees.

One of the quickest and easiest ways to optimize your communication with an emergency notification system is to carefully target your alerts.

How To Target Emergency Alerts

There are two popular ways you can target your emergency alerts through an ENS.

Recipient Groups

A recipient group is a predefined group of users within your emergency notification system. Recipient groups can be setup in any way you choose. You can organize your employees by department, job function, location, etc.


Geotargeting alerts is the method used to target alerts based on geographical location. You simply outline the location of your choosing on a map, and then notify every employee within that area through your ENS. If necessary, you can even select several areas at once.

Benefits Of Targeting Emergency Alerts

The benefits of targeting emergency alerts are numerous.

Never Miss An Affected Employee

In a high-stress event, it is easy to forget who needs to be notified and who doesn’t. Pre-defining recipient groups ahead of time ensures that you won’t accidentally leave anyone out.

Eliminate Alert Fatigue

Your employees do not want to be bombarded with messages that don’t apply to them. The more irrelevant alerts they receive, the less they will pay attention. Targeting alerts to specific locations or user groups reduces the chance that critical alerts will be ignored.

Save Time

Predetermining which users need to be notified in any given event, whether by recipient group or geolocation, will save your organization valuable time when it's needed most.

Targeting Emergency Alerts: Today’s Top Use Cases

Explore how targeted emergency alerts can improve your organization’s response to a wide variety of situations.

IT Incident

Decrease your IT resolution time by targeting IT alerts via preset recipient groups.

Pre-select groups of key IT team members who need to be notified in case of specific incidents. Then, you can alert every selected employee immediately should your systems go down.

To ensure the issue gets resolved, you can launch auto-escalating alerts. This means your ENS will continue to ping designated employees until the messages are acknowledged and a solution is found.

Natural Disaster - Hurricane

In the case of regional events, such as a hurricane, you will only want to target recipients within the storm’s path.

Use your emergency notification system’s multiple geofencing capabilities to select all locations where you have offices, warehouses or even employees’ housing and quickly send an alert.

This will ensure that every employee is equipped with the information they need to survive the storm, whether it's evacuation instructions, work from home guides or weather updates.

Local Emergency - Traffic Delay

In extremely localized events, such as a traffic delay, you’ll only need to notify a very narrow audience.

Use geofencing to outline the affected area on the map within your ENS and quickly send an update to all affected employees.

This method helps maintain business operations by allowing employees to easily stay connected and informed.

Employee Shift Changes

Even one employee failing to show up to work can have an expensive impact on your operations.

Use preconfigured recipient groups to efficiently cover any open shifts with a qualified employee.

Ditch the phone tree. If employees aren’t responsive, or you are having trouble finding someone that is available, launch auto-escalating alerts. Your ENS will then do the work for you by continuing to ping employees until an affirmative response is received.

AlertFind offers state-of-the-art technology that enables you to specifically target your alerts in any way you choose. To learn more about how we can help optimize your organization’s communication, schedule a demo today.

You are well on your way toward protecting your staff and organization.

Take the next step toward protecting your organization by learning more about emergency notification systems and the vital role they play in your emergency preparedness plan.