Social Media Communications

Learn how to incorporate social media into your crisis communication plan.

Social Media Strategies For Crisis Communications

Understanding how to properly use social media can make all the difference in your organization’s crisis response. It allows you to communicate with your stakeholders and control the narrative in any situation.

It’s critical that you take steps now to incorporate social media into your crisis communication plan, before an emergency occurs.

In this recorded webinar, emergency preparedness expert Bob Clark discusses how to successfully use social media during a crisis. He also explores real-world examples of the best, and worst, ways companies used social media in different emergencies.

During this 60-minute session, you’ll learn how:

  • Social media is changing crisis communications
  • Companies can use social media to take control of a crisis
  • Businesses can become proactive instead of reactive to social media
  • To incorporate social media into your crisis communications plan
  • Companies can avoid these common social media mistakes

Webinar Details

  • Recording Date: Thursday, Dec. 13
  • Hashtag: #AFWebinar #SocialMediaCommunication


Bob Clark

Emergency Preparedness Consultant / Manager

Robert (Bob) Clark is a Fellow of the Institute of Business Continuity Management, a Fellow of the British Computer Society and a Member of the Security Institute.

His career includes 15 years with IBM and 11 years with Fujitsu Services, working with clients on BCM-related assignments.

The author of a number of business continuity-related publications, Bob wrote “Business Continuity and the Pandemic Threat” as well as his newest book, “Crisis Management: Is Social Media Its New Best Friend Or Its Worst Nightmare?” 

He works with a number of global businesses through his company, BCM Consultancy.